Zamil Steel’s “builder program”
Our Zamil Steel’s “builder program” is intended to strengthen the bond between Zamil Steel and its certified builders and create a combined sales & marketing force. The program is further intended to align Zamil Steel’s objectives with the objectives of the certified builder and to ensure that actions taken by any one party result in benefits to the other party.
Importance of Certified Builders to Zamil Steel
The importance of certified builders to Zamil Steel are attributed to the following factors:
- The capacity of the certified builder to offer a completely finished end product thus satisfying the customer’s total need for construction services versus only the supply of Zamil Steel Products.
- The ability of the certified builder to control the quality of a completely finished building versus the quality of the supply of Zamil Steel Products only.
- The opportunity available to the certified builder to discuss and influence all aspects of a building project at the planning stage including the selection of the building system.
- The ability of the certified builder to develop stronger, closer relationships with its smaller base of customers than is practically possible for Zamil Steel.
- The ability of the certified builder to increase sales.
Importance of Zamil Steel to Builders
The importance of Zamil Steel to certified builders are attributed to the following factors:
- Association with Zamil Steel provides immediate recognition and visibility for the certified builder.
- Leads from Zamil Steel can result into contracts for the certified builder.
- Zamil Steel’s technically oriented sales staff are available to call on potential clients with builders' staff.
- Specialization by the builder in Zamil Steel Products demonstrates focus on the part of the builder and results in more recognition and credibility by potential clients.
- Zamil Steel’s recommendation of its certified builders (in its proposal contracts) weighs heavily towards end-users decisions.
- Continual training seminars for builders strengthen builders' knowledge of Zamil Steel Products.
- Annual Product Seminars to consultants, contractors, end-users and government agencies, etc. in each sales territory increases the awareness of Zamil Steel Products among contractors, consultants & end-users and indirectly benefits the certified builders and enhance their image.
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